An executive buyer asks why this initiative should be funded now instead of next year. What would you say?

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Accepted Answer

I would connect urgency to measurable business impact. For example: The reason to consider it now is not the software itself. It is the cost of waiting. If missed follow-up is reducing conversion, then every quarter of delay creates lost pipeline and manager time. The question is whether the current impact is large enough to justify action this year. I would suggest we quantify that together using your current numbers.