Question 8 of 10Pro Only
How would you design a data model to track customer behavior across multiple channels, including web, mobile, in-store, and call center, enabling cross-channel analytics?
Sample answer preview
Designing a cross-channel customer analytics model is one of the most challenging and valuable data modeling exercises for BI analysts. The goal is to create a unified view of customer behavior regardless of which channel they interact with, enabling insights that siloed channel…
cross-channel analyticsidentity resolutioncustomer journeyattribution modelunified customerinteraction fact