Question 6 of 10Pro Only

What is cohort analysis, and how does it give you a more accurate picture of product health than aggregate metrics?

Sample answer preview

Cohort analysis is a method of analyzing user behavior by grouping users who share a common characteristic, typically their sign-up date, and tracking how their behavior evolves over time.

cohort analysisretention curvesaggregate metricscohort retention tableuser segmentsbehavioral cohorts

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