Question 6 of 10Pro Only
What is cohort analysis, and how does it give you a more accurate picture of product health than aggregate metrics?
Sample answer preview
Cohort analysis is a method of analyzing user behavior by grouping users who share a common characteristic, typically their sign-up date, and tracking how their behavior evolves over time.
cohort analysisretention curvesaggregate metricscohort retention tableuser segmentsbehavioral cohorts