Question 10 of 10Pro Only
Your CEO wants to track "customer health" as a single score. How do you design a composite metric that is both meaningful and actionable?
Sample answer preview
Designing a composite customer health score is a valuable exercise, but it comes with significant risks if done poorly. A well-designed health score provides an early warning system for churn and a prioritization tool for customer success.
customer health scorecomposite metricchurn predictionlogistic regressionnormalizationactionability