Question 10 of 10Pro Only
How do you develop a five-year product strategy when the market is evolving rapidly and prediction beyond twelve months feels unreliable?
Sample answer preview
Developing a five-year product strategy in a rapidly evolving market seems contradictory because detailed predictions that far out are reliably wrong. However, the purpose of a long-term strategy is not to predict the future accurately.
long-term strategyscenario planningstrategic intentno-regret investmentsstrategic optionsuncertainty