Question 10 of 10Pro Only

How do you develop a five-year product strategy when the market is evolving rapidly and prediction beyond twelve months feels unreliable?

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Developing a five-year product strategy in a rapidly evolving market seems contradictory because detailed predictions that far out are reliably wrong. However, the purpose of a long-term strategy is not to predict the future accurately.

long-term strategyscenario planningstrategic intentno-regret investmentsstrategic optionsuncertainty

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