A prospect says they already use a competitor. How would you respond and still learn whether there is an opportunity?

Question

Accepted Answer

I would acknowledge that they already have a solution and ask about satisfaction or gaps. For example: That makes sense, many teams already have something in place. I am not assuming you need to change. Could I ask what is working well with the current tool and what you wish were easier? If there is no pain, I would not force it. If they mention gaps, I would qualify whether the gap is important enough to explore.