Question 4 of 7Pro Only

An inbound lead downloaded a guide. What would you ask to understand whether the lead is worth routing to sales?

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I would ask what prompted the download, what problem they are trying to solve, who is involved in evaluating options, what timeline they have, and what tools or process they use today. I would keep the tone helpful because an inbound lead may still be early.

downloadproblemstakeholderstimelineroutecontext

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