Before contacting a new prospect, what information would you research and how would you use it in your opening message?

Question

Accepted Answer

I would research the company, role, industry, recent business signals, and likely pain points related to our solution. I would use that research to write a short opening that sounds relevant, not generic. For example, I might say that I noticed the company is expanding its sales team and ask whether improving follow-up quality is a current priority. The goal is to show context before asking for time.